Target Audience

The strategy genre has grown in popularity thanks to groundbreaking mid-core games such as Clash of Clans and Plants vs. Zombies. We expect Castle Overlord to occupy the similar market space as these games. This market space is characterized below.

Age	Wide appeal, primarily 18 to 40 years old.
Geography	Majority player base is expected to spread across North America, Europe, and Southeast Asia.
Gender	75% Male, 25% Female
Player Type	Casual 5% / Core 80% / Hardcore 15%
Class	Wide appeal, primarily upper middle class and above due to the in-game economy system.
Lifestyle	Adults with indoor lifestyles who are familiar with the internet culture.
Taste	Strategy games enthusiasts, people who like to min-max their actions for optimal benefit.
Age Rating	PEGI12 for animated violence and the use of cryptocurrency.